ZGRAYA GROUP

Current projects

We build and scale brands, creating systemic growth and long-term value.

Key project

Stefan

A multi-category brand of cat litter fillers

Systemic approach

We build the brand based on strategy and analytics

Explosive growth

We grow sales and market share

Network expansion

We onboard new distributors across Ukraine

Product innovation

We launch new categories and expand the assortment

1. Starting point

January 2026 — start of cooperation

At the start:

  • 3 SKUs in the assortment
  • Product in the portfolio as a secondary item
  • Share of about 10% of total sales volume
  • Sales volume: 20–30 tonnes/month

The brand had potential but lacked systemic development

2. What we did

  • Adapted the product to market needs
  • Added packaging more familiar to the market
  • Expanded the assortment
  • Built effective distribution across distributors
  • Launched a new type of filler — TOFU
  • Integrated the product into most portfolios

3. Result after 4 months

January 2026 — start of cooperation

At the start:

  • 3 SKUs in the assortment
  • Product in the portfolio as a secondary item
  • Share of about 10% of total sales volume
  • Sales volume: 20–30 tonnes/month

The brand had potential but lacked systemic development

4. Current stage

We are in the stage of finalizing packaging for cooperation with a nationwide retail network to introduce a separate Stefan SKU.

This is the next step in scaling the brand to national coverage.

We turned a secondary product in the portfolio into a brand that grows systemically.

This is not a one-off result. It’s the outcome of a systemic approach to product, distribution, and market.

Key growth indicators

Sales volume

20–30 t→253 t

wasnow

+843% growth

Assortment (SKU)

3→10+

wasnow

Distributors

were limited→+7 new partners

wasnow

Portfolio share

~10%→significantly higher

wasnow

Time to result

—→4 months

We are open to partnership

If a systemic approach to brand growth resonates with you — let’s discuss the opportunities of working together.

Discuss cooperation